Category: max



Learn the rules like a pro, so you can break them like an artist. – Pablo Picasso

I am a lover of vogue (magazine) , well any fashion lover would be a vogue hoarder and it is considered the ‘bible of fashion’. So on a lazy day while I was flipping through the glossy pages of this sacred magazine, I stumbled upon an article which stated the do’s and dont’s in fashion . I skimmed excitedly and read the line , ” do not wear a cape with a maxi dress..”. I wondered why. When Sonam Kapoor chose to wear a saree with a cape at the red carpet, she received rave reviews, then why is a cape with maxi dress not a good idea? So I decided to break the rule and went ahead to try this look myself. Well sometimes breaking the rules is the way to go. And nothing screams breaking the rules louder than a graffiti wall. The amazing graffiti wall of GUSTO CAFE,CHENNAI played the perfect backdrop for this shoot.



If you are leaving for a holiday and still perplexed as to what to wear, this floral maxi would be a perfect day wear. This shape of dress is perfect for somebody with a heavy bottom like mine. The subtle colours and the print is cute and is perfect for a holiday. A cape is not only stylish but also shall keep you warm.


I choose a bright beaded layered neckpiece to go with it. Nothing screams vacation louder than a beaded necklace.  And I wish I had a better pic of that ring. It is super cute.



I am a shoe lover. And these T-Strap wedges in tan colour are my favorite heels. The wedge part has a subtle metallic flower print and looks beautiful. Nude shoes are your best bet when there is too much happening with your clothes.



I have been dying to flaunt this MAWIXKOOVS clutch for quite a long time. I love love love it . Holds my money and lipstick!

bre the rue


Photo Courtesy : Abhijith Chandradas Photography

Maxi dress – Max Fashion

cape – ginger (lifestyle)


Shoes – Malaysia (sunway lagoon mall)

Neck piece – Forever 21

Watch – Polo Club

Ring – Mumbai

Please do not end your year with regrets in your heart. Set new goals for the new year and accomplish whatever was unaccomplished this year. Remember every day is a new day and a new chance to reinvent yourself.




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MAX- Spring/Summer ’13


Spring is officially here and after the gloomy and dark winters all of us need a wardrobe intervention. Yes we all have our summer staples like the whites, neons and florals. But trends like monochrome, stripes, graphics rocked the runways this year. I need all of ’em in my wardrobe and so do you. But building a new wardrobe is definitely heavy on pocket. But that does mean we have to compromise on being trendy.

MAX clothing store is our knight in shining armor in this case. MAX’s spring/summer collection not only has reasonable clothes but also they are bang on trend. You will see a hell lot of neons, pastels, graphics, peplum and everything you like. And if you thought they only made fashionable clothes for the ladies, then you are absolutely wrong! They have a huge collection of stylish clothes for men and children as well.

floral and emerald green peplum with pops of neon
printed crop trousers( monochrome) and shorts
floral kurtis and bright coloured chappals and bags
pastels and pleated skirts
breezy colours with graphical prints
summer is incomplete without crisp white shirt and dresses. p.s love a guy who dresses like this!
high waist shorts and stripes
lovely colours
loving these shorts for men
how cute do these kids look? love the girl’s chappals

I know looking at all these pictures must have tempted you to buy all of them. I want to grab all of it. I cannot pick a favourite because I like everything.

You can visit their facebook page where they run really cool contests all the time- MAX fb page
You can also have a look at their website- here

So what are you waiting for? Head to the nearest store and grab ’em all. After all ‘Its not JUST fashion!’

                                                                               Love, Sindhu